Green and Global

A long time (cough) coming

American Electric Power Co., which supplies coal-fired power to 5 million customers, today agreed to spend $4.6 billion to reduce chemical emissions blamed for spreading smog and acid rain across the northeast.

That's good news, considering that I live in the top 10% of the most heavily air-polluted locales in the nation.  Smog, particulates, hazardous air polluntants and increased cancer risk, we've got it all. (You can find out where your hometown stands by typing in your zipcode here.)

Today's announcement was the culmination of an eight-year-long legal battle and lawsuit filed by the EPA, environmental groups and eight northeastern states. What took them so long?

Posted by Dawn

Mainstream green

At Green and Global, our focus is on the business of being green. We're thinking about how business and green co-exist.  What green products, services and approaches are being conceived and launched? Which promise a meaningful impact?  How have consumers responded?

Green has gone mainstream.  And there is virtually no facet of our lives that remains unaffected.  It truly is a green revolution, one that bears chronicling.

There will be two main contributors to Green and Global. We're both involved in marketing and communications and interested in environmental, health and well-being issues (one of us far more active in the latter than the other).

At times, we'll discuss projects that our employer has worked on in some capacity. And we'll always let you know when that's the case.

We're not afraid to take on issues engendering a bit of controversy because it is through dialogue that change occurs. We hope you'll join us.

                                                --Posted by Jeff