Last month saw two big supermarket changes that offer consumers healthier food choices.
The first-ever Publix GreenWise Market opeend in Beach Gardens, Florida. The store offers an extensive selection of earth-friendly, organic and all natural products in addition to non-organic items.
To help shoppers sort out what's what, they're using brown tags to indicate an all-natural product, a brown tag with the USDA Organic icon to indicate a 95 to 100% organic product, a brown tag with the phrase, "Made with Organic Ingredients" to indicate a product containing 70 to 94% organic ingredients and a white tag to indicate a conventional supermarket item.
Three more Publix GreenWise Markets are scheduled to open next year in Boca Raton, Vero Beach and Tampa.
Also last month Hannaford Supermarkets announced that in the year since they introduced Guiding Stars, a storewide nutrition rating system helping shoppers make more informed nutritional choices, the sale of star-rated foods outsold non-star foods. The ratings consist of one, two and three stars for 'good', 'better' and 'best' nutritonal value.
Since the company began its star rating system, whole milk sales dropped by 4% while fat-free milk increased 1%. Other starred foods that sold more during the same time period included breakfast cereals, packaged foods, 90% or more fat-free ground beef and frozen dinners/entrees. Watch the video here.
My employer, News Broadcast Network, distributed a B-roll package on the anniversary of the program.
Posted by Dawn
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